Review of a local e-commerce site, www.lelong.com.my

Lelong.com.my powers a robust and secure avenue for virtual trading in Malaysia. The idea of an auction site in Malaysia has taken off with tremendous response. With a local flavour, members feel a sense of belonging and constantly keep in contact with the Lelong Development Team to give feedback, be it positive or negative. With the experience they gained from running the site for the past years, they can be considered to be well poised to deliver a site that is full of quality content to its members. Starting based on Consumer-to-Consumer (C2C) transactions, Lelong.com.my is now moving to becoming a channel for Business-to-Consumer (B2C) relationships. Many distributors have realised the power of using the auction system and are now using the site to trade and grow their business as well.

Why Lelong.com.my is so successful? Many of us have lots of items lying around the house that are not currently in use; whether second hand or new items that we have not gotten around to disposing of. This is a major compelling factor that has brought many users to Lelong.com.my. The track record for selling items is extremely good. Approximately 70% of all items posted for auction on the site are sold. Hence, users stand a good chance of obtaining a successful transaction. The interface is very user-friendly and easy to use. At a glance, most users get the hang of the system. In addition, they do focus heavily on customer support and in the event of any problems or queries arising, any e-mails / phone calls directed to them are responded to almost instantaneously. Problems that arise can also be posted in the forum and many users play a major role in replying and helping out others.

In a nutshell, lelong.com.my is a virtual portal to provide Malaysian consumers with convenience in online Internet auction and trading.
*Add-on:
Color/Font: Rich in use of colors and the font is easy to read.
Selection navigation: The drop down menu is too long. Selections in the form of buttons and links should prove to be much more effective.
Download speed: The bandwidth is adequate even for peak hours during surfing.
Site Design & Layout: The site is cheerful and the layout is user-friendly.
Available of Search engine: There is a search engine. However, the advanced searching is not available although crucial in searching for specific key words of an item.
Shopping cart: No shopping cart, a main drawback for any online purchases. E-shoppers will need to go through the entire process if he/she wants to purchase more than 1 items.
Cash-out feature: N/A

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